A Marketing Question
I was looking over another author’s site today and noticed the prominent use of phrases like “5-Star Review” and “Critically Acclaimed!” Now I’m not implying their work is bad, but being familiar with the review process on independent sites and Amazon, I’m not as impressed as a typical reader might be.
It’s marketing, you say. Lighten up. OK – fair enough. But don’t you think the average reader is more savvy, more cynical, these days and can see through PR spin?
I’ve gotten 5-Star Reviews at Amazon and Smashwords, and had a number of independent sites favorably assess “Running Black”, so I guess I can start throwing those phrases around myself. I’ve also been accused more than once of being a ‘tool of Satan’ ‘spreading poison’ and ‘filth’ because I’m a professing Christian and there is violence and profanity in my novel. Can I start billing RB as “the controversial new thriller” now?
Marketing is part and parcel of the process, especially for an indie debut novelist, but the thought of doing so doesn’t sit right.
Am I being too high minded?